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经济全球化浪潮使世界市场日益融为一体。与此相适应,经营者的视野应当充分敞开,应当从全球市场的角度来考虑问题,不断开辟新的经商领域,以便开通企业不竭的利润源泉并培育企业持续不衰的经营能力。国外跨国公司自中国改革开放起就鱼贯进入中国,并逐步向本土化发展,这说明了国外经营者们在捕捉商机方面行动是非常迅捷的。而相较之下,国内企业在“走出去”方面显然
The wave of economic globalization has brought the world market closer together. In line with this, operators should be fully open in their horizons and consider issues from a global market perspective. They should constantly open up new business areas in order to launch an inexhaustible source of profits and nurture the continued business viability of enterprises. Foreign multinational corporations have entered China since the reform and opening up and gradually developed their businesses domestically. This shows that foreign operators are very quick in capturing business opportunities. In contrast, the domestic enterprises in the “going out” is clear