论文部分内容阅读
这是一个传统媒体变被动传播为主动服务的整合营销案例,龙视以客户为中心,整合全台资源为客户制造最大传播声量,帮助客户有效撬动潜在市场,传统媒体角色转变已成为不可逆转的趋势。从本案例,我们归结出以下亮点与读者共同思考:亮点一:黑龙江电视台化身全案代理公司,打通全台资源,开发线下资源,扩大线上传播,呈现了一场漂亮的全媒体营销战。亮点二:线下活动与啤酒促销链接,促销信息全面
This is an integrated marketing case in which passive transmission of traditional media is taken as an active service. Longsheng takes the customer as the center and integrates the resources of Taiwan to create the maximum communication capacity for customers and help them effectively tap the potential markets. The transformation of traditional media has become irreversible the trend of. From this case, we summed up the following highlights and readers think: Highlight one: Heilongjiang TV station incarnation of the case company, get through the whole station resources, develop offline resources, expand online communication, showing a beautiful all-media marketing war . Highlights 2: offline activities and beer promotion links, promotional information comprehensive