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在协同创新思想指导下,高职网络营销课程可以构建“五位一体”的多维协同模型,即高职网络营销课程建设团队的主导,网络营销行业企业的合作,网络营销相关课程建设团队的参与,电子商务专业学生的参与,学校、院系、教研室的支持。在此模型下,需要采取三种协同策略:一是高职网络营销课程团队利益与行业企业利益的协同,二是高职网络营销课程文化与行业企业文化的协同,三是高职网络营销课程内容与相关课程内容的协同。
Guided by the idea of collaborative innovation, online marketing courses in higher vocational education can build a multi-dimensional collaborative model of “five in one”, that is, the leading of the online marketing course construction team in higher vocational education, the cooperation of enterprises in the network marketing industry and the related course construction team in network marketing The participation of e-commerce professional students, schools, faculties, faculty support. Under this model, three kinds of coordination strategies are needed: one is the synergy between the interests of the team and the enterprises in the online marketing course; the other is the synergy between the online marketing course culture of the higher vocational education and the corporate culture of the industry; the third is the online marketing course of the higher vocational education Content and related course content synergy.