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每个早上,职场中人都要进入一场能量消耗战,与困倦、与交通、与时间、与工作…如何快速获得能量?又如何切换自己的生活和工作状态?2013年,红牛全面开启早上饮用时机的市场教育与强化(调研中部分南方城市消费者已有早上红牛配餐的习惯)。在“朝焕新能量”的营销话题下,通过创意协作及赠饮体验,提醒目标受众群体开始关注自己早上的能量状态,并在每一个需要能量的时刻都能形成与红牛产品的联想。
Every morning, everyone in the workplace enters a battle of energy consumption, drowsiness, traffic, time, work ... How to get energy quickly and how to switch one’s life and working state? In 2013, Red Bull fully opened in the morning Market education and fortification of drinking opportunities (in the southern part of the survey, consumers had custody of Red Bull meals in the morning). Under the marketing theme of “Huanghuan New Energy”, through creative collaboration and gift giving experience, remind target audiences to start to pay attention to their energy status in the morning and form an association with Red Bull products at every time when energy is needed .