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经过15年的发展,南京银行已形成已小企业金融为主的综合性银行格局,并向全国性商行的目标迈进。品牌探索:综合性的业务组成带来2个重要问题:单一的品牌结构已经不能满足客户和业务细分的需求;由区域银行向外地拓展过程中,怎样回答南京银行提供的核心价值?品牌策略:将核心业务(小企业金融)推向品牌层面具有战略意义,
After 15 years of development, Bank of Nanjing has formed a comprehensive banking structure that has been dominated by small-scale enterprise finance and has made progress toward the goal of a nationwide firm. Brand exploration: The comprehensive business composition brings two important issues: a single brand structure has been unable to meet the needs of customers and business segments; how to answer the core values provided by Bank of Nanjing in the process of regional bank expansion to the outside? Brand Strategy : The core business (Small Business Finance) to the brand level has strategic significance,