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一、缘起:社会和广播事业发展的必然近年来,广播媒体与企业联办保健类节目已蔚成潮流,从中央台的专家咨询热线,到省市台的“松果腺体——揭示生命的奥秘”、“‘驰誉’健康广场”等等,宣传的大多为传统的中医中药。针对的亦多为中老年常见病、多发病,如心血管病、风湿病、糖尿病和肝病等。资料表明,我国正步入老龄化社会,老年阶层正受到越来越多的关注。当老年人从人生的竞技场逐渐退出以后,祛病强身、延年益寿成为“中心议题”,广播媒体中的保
First, the origin: the inevitable development of social and broadcasting In recent years, the radio media and business-linked health programs have become a trend, from CCTV’s expert advice hotline, to provincial and municipal Taiwan’s “pineal gland - Reveal the life Mystery ”,“ Chi ”Health Plaza“ and so on, most of the publicity for the traditional Chinese medicine. Mostly for the elderly common disease, frequently-occurring disease, such as cardiovascular disease, rheumatism, diabetes and liver disease. Information shows that our country is entering an aging society, and the elderly are receiving more and more attention. When the elderly gradually withdraw from the arena of life, illnesses and physical health, longevity become a ”central topic," Paul in the broadcast media