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1981年,美国有300家日报接受骆驼牌香烟公司建议,在每星期一的报纸上以“骆驼牌记分牌”广告形式,而不是用新闻报道的形式,公布重要体育比赛成绩。对此,美国新闻评论家本·巴格迪坎在《传播媒介的垄断》一书中不胜感概地说:“美国报纸的一项重要新闻变成为广告户的道具,这还是第一次。”不幸得很,这类事,近几年竟也被“引进”到我们的传播媒介上了。有的电台在播出体育节目时,开场白就是:“本节目由英美烟草公司健牌独家特约播出。”这可说是把“骆驼牌记分牌”的做法几乎“不走样”地移植了过来。其它“学中有创”、“青出于
In 1981, 300 daily newspapers in the United States accepted the recommendation of Camel cigarettes companies to publish major sporting events on a Monday newspaper in the form of “Camel Scoreboards” rather than in the form of news reports. In response, the American news critic Ben Bagidan argues in a magazine “The Monopoly of the Media,” that for the first time, “a major news story in the U.S. newspaper has become a prop for advertisers ”Unfortunately, these kinds of things have actually been“ introduced ”into our media in recent years. Some stations are broadcasting sports programs when the opening address is: “This program is being broadcasted exclusively by the British American Tobacco company Kincaid.” This can be traced back to “almost no change” in the “Camel Scoreboard” approach . Other “school in invasive”, "green out