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保持一个品牌承诺涉及很多可变因素、人员和步骤。把它们集聚到一起并激活,使其发挥最大作用,这样你的企业在市场竞争中就会处于领先的地位。如果你不能遵守自己的承诺,不能保证服务和承诺的一致性,就不要做承诺。但似乎很多企业都在犯这个错误,因此,伤害了和客户之间的关系。盖洛普公司调查了400多万名消费者,我们发现五分之一的积极空闲的消费者认为他们曾经青睐的品牌都在违背自己的承诺并慢慢失去信誉。在“超级碗”(美国橄榄球超级杯大赛)上花费了数百万美
Maintaining a brand promise involves many variables, people, and steps. Gather them and activate them to make the most impact, so your business will stay ahead of the competition. If you can not keep your promise and can not guarantee the consistency of service and promise, do not promise. But it seems that many businesses are making this mistake, thus hurting the relationship with the customer. Gallup surveyed more than 4 million consumers and found that a fifth of active, idle consumers think their once-popular brands are breaking their promises and slowly losing credibility. Spent millions on the Super Bowl (American Football Super Bowl)