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是它,行走在巴西里约热内卢的街头,给消费者带去欢乐;是它,走遍阿根廷的14个省市,收集100万名民众的欢呼声;是它,在大海啸后踏遍日本全境,为倍感艰难的日本民众送去圣诞节的问候;又是它,最近开进意大利的一座山间小城,为当地民众送去惊喜大餐。它就是可口可乐“幸福卡车”(Happiness Truck)!巴西里约热内卢的街头2011年9月,你若在足球王国——巴西里约热内卢,或许会有一番奇遇。每日路过的街头,冷不丁地停着一辆可口可乐标志性红色的卡车,不言不语。
Yes, walking in the streets of Rio de Janeiro, Brazil, to bring joy to consumers; Yes, traveled all over Argentina in 14 provinces and cities to collect the cheers of one million people; yes, it traveled throughout Japan after the tsunami , Sending Christmas greetings to the more intrepid Japanese people. It is also a recently introduced small mountain town in Italy, sending surprises to the local people. It’s Coca-Cola Happiness Truck! The streets of Rio de Janeiro, Brazil In September 2011, if you were in the soccer kingdom of Rio de Janeiro, Brazil, you might have a rare adventure. The streets passing daily, parked a symbolic Coca-Cola red truck, silent.