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一、企业核心竞争力的涵义与构成 (一)什么足企业核心竞争力。企业核心竞争力(Core Compe-tence)是指企业开发独特产品、发展独特技术和运用独特营销手段的能力。它一般以企业的核心技术能力为基础,通过企业战略决策、生产制造、市场营销、内部组织协调管理的交互作用而获得使企业保持持续竞争优势的能力,是企业在其发展过程中建立与发展起来的一种资产与知识的互补体系,同时企业核心竞争力的强弱在很大程度上受企业
First, the meaning and composition of the core competitiveness of enterprises (A) what the core competitiveness of enterprises. Core Compe-tence is the ability of an organization to develop unique products, develop unique technologies and apply unique marketing techniques. It is generally based on the company's core technical capabilities, through the enterprise strategic decision-making, manufacturing, marketing, coordination of the internal management of the interaction and access to the enterprise to maintain a sustained competitive advantage, is the enterprise in the process of its establishment and development A complementary system of assets and knowledge, at the same time the strength of the core competitiveness of enterprises in large part by the business