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本文在对我国旅行社业的品牌现状进行分析的基础上,指出目前旅行社业品牌建设中存在的问题以及品牌建设的必要性,并对旅行社业怎样走品牌化道路提出若干建议。
Based on the analysis of the brand status of China’s travel agency industry, this paper points out the problems in the current brand building of travel agency and the necessity of brand building. It also puts forward some suggestions on how to take the branded travel industry as an example.