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随着数字时代的到来,传统出版不仅面临前所未有的挑战,也拥有广阔的发展机遇。面对当前的现状,实现传统出版与新媒体的融合是更好地服务用户、平衡经济效益与社会效益、提高工作效率的必然选择。今后传统出版应当秉承内容为根本的宗旨,积极借势新媒体力量挖掘用户需求,转变传统的服务模式,并推进流程再造。1引言数字时代背景下,传统出版业处于机遇与挑战并存的状态。无论是产品的生成过程还是市场营销的模式,以及用户
With the advent of the digital age, traditional publishing faces not only unprecedented challenges but also vast opportunities for development. In the face of the current situation, to achieve the integration of traditional publishing and new media is an inevitable choice to better serve users, balance economic and social benefits, and improve work efficiency. In the future, traditional publishing should uphold the content as the fundamental purpose, and actively use the new media forces to tap user needs, change the traditional service model, and promote process reengineering. 1 Introduction In the digital age, the traditional publishing industry is in a state of both opportunities and challenges. Whether it is the product generation process or marketing model, as well as users