争创名牌产品 提高江苏消费品的市场占有率

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“八五”期间,我省以日用品、家电、食品等为代表的消费品在国内市场占有率明显下降,并呈进一步下滑的趋势。我省相当一批日用轻工品均曾有过产销量全国第一的辉煌历史,目前这些优势地位都已经出现弱化,有些大类产品已经全军覆没。过去在全国占绝对优势的合成洗涤剂由第一位退居到第四位。电子工业生产效益曾在全国独占鳌头,“八五”期间已被广东赶超,目前广东电子产品市场占有率高达32%,而江苏则由1990年的16.7%下降到现在的11.6%。江苏8个主要家电产品曾在全国市场占有霸主地位,现在除了家用洗衣机一枝独秀外,其余品种在全国市场占有率全线下降,已没有一个品种的市场占有率在全国占居第一位,1990年与1994年相比,收音机由33.39%下降到6.4%,照相机由8.5%下降到1%,家用冰箱由7.91%下降到1.23%,录音机由16%下降到15.4%。服装制造业和食品业也分 During the “85” period, the share of consumer goods represented by daily necessities, household appliances and foodstuffs in our province dropped significantly in the domestic market and showed a further downward trend. A considerable number of daily necessities in our province have had the glorious history of producing and selling the nation first. At present, these dominant positions have all been weakened. Some major products have been annihilated by the army. Synthetic detergents, which used to dominate the country in the past, moved from the top to the fourth place. The production efficiency of the electronics industry has been the highest in the country. It has been surpassed by Guangdong during the “Eighth Five-Year Plan” period. At present, the market share of electronic products in Guangdong is as high as 32%, while that of Jiangsu dropped from 16.7% in 1990 to 11.6% now. In addition to the domestic washing machine thriving, the remaining varieties in the national market share fell across the board, there is no one species of the market share in the country occupy the first place in 1990 and In 1994, the radio frequency dropped from 33.39% to 6.4%, the number of cameras dropped from 8.5% to 1%, that of household refrigerators dropped from 7.91% to 1.23% and that of voice recorders dropped from 16% to 15.4%. Clothing manufacturing and food industry are also points
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