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电影海报没计是海报设计中特殊的分支,这种特殊性充分表现在电影与其他商品相比,存在着较大的内涵差异上,电影海报设计实际上是一种以电影营销为对象的艺术消费刺激语言,同时,电影海报设计也可以理解为一种艺术对视觉的战争。海报设计究其本质实质上是一种形诸于艺术技法的视觉诱饵,海报设计自有其视觉刺激语法,魅力诱惑修辞手法,借以形成对人们潜意识的一种突如其来的偷袭,进而直指人心,优秀的电影海报能够在迅
Movie poster is not a special branch of the poster design, this particularity is fully reflected in the film compared with other products, there is a big difference in meaning, the movie poster design is actually a film for the marketing of art Consumer stimulus language, at the same time, the movie poster design can also be understood as a kind of artistic war on the visual. The essence of poster design is essentially a kind of visual bait which is shaped by artistic techniques. Poster design has its own visual stimulus grammar and attractive temptation rhetorical device to form a sudden surprise attack on people’s subconsciousness, Excellent movie posters can be fast