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在网络上进行在线商务的推广,人们顺理成章地会考虑使用电子邮件。然而,电子商务公司正转向采用传统信件的策略,来把那些犹豫不决的潜在顾客转化成忠实的付款用户。网络旅游代理商 Travelocity.com 着手采取不寻常的举措,通过邮政信件投递精美的小册子,从而打消尝试性的购物者的疑虑,让他们感觉到对站点的信任。Travelocity 的邮寄方式与包括 Amazon.com 及Beyond.com 等公司在内的大多数在线零售商们的
Online business promotion in the network, people naturally consider using e-mail. However, e-commerce companies are turning to strategies that use traditional mail to turn those hesitant potential customers into loyal payment users. Travelocity.com, the online travel agent, set out to take unusual steps to post beautiful brochures through postal mail, dispelling the concerns of trying shoppers and sensitizing them to their trust in the site. Travelocity’s mailing method is compatible with most online retailers including Amazon.com and Beyond.com