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行文之前,关注这样的背景:一,2015年,云南《生活新报》创办17年后正式休刊;创刊至今已有30年历史的《上海商报》于2015年10月1日正式休刊;湖南的《长株潭报》也休刊了。与此同时,传统媒体也纷纷打造“两微一端”或者“借船出海”与其他平台合作。二,传统媒体人继续出现离职潮、转型潮,不是转场新媒体,就是加入创业潮。与此同时,新闻网站高管辞职也屡见不鲜。三,去年中央对传统媒体提出的“媒体融合”要求,从这一年时间看,前景似乎并不乐观。
Before the wording, pay attention to such a background: First, in 2015, Yunnan Daily News was officially opened 17 years later; Shanghai Business Daily, a 30-year history since its publication, officially closed on October 1, 2015; Hunan The “Changzhutan newspaper” is also off. At the same time, traditional media also have to create “two ends” or “borrow the boat to sea” to cooperate with other platforms. Second, the traditional media people continue to appear tide of departure, transition tide, not a new media transition, is to join the tide of entrepreneurship. In the meantime, news site executives are not uncommon. Thirdly, the central government’s request for “media convergence” put forward by the traditional media last year shows that the prospects are not optimistic from this time of year.