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电视媒体是一种影响深广的传播资源,尽管网络媒体步步紧逼并欲与之争雄,但电视仍不失为“第一媒体”。即使未来网络可以“收购”电视,也终不会出现生存问题,只是势强势弱而已。作为“身在山中”的电视业内人士如何看待和抓紧利用这一几乎垄断性的资源,倒是非常紧要和紧迫的议题。首先,笔者认为,电视媒体从属于电视机构,而电视机构所运筹的最重要的不仅仅是节目生产,还要有媒体即频道资源开掘,只有拥有了频道资源,才有可能开发创作、制作、合作等各种功能,这是由电视媒体的本质决定的。因为其最根本的特点是它的传播功能,所以电视媒体的本质是资源性的并非生产性。我们还应注意到,它所传播的内容主要形式是记录性的,即使是创作性、艺术性的东西,其传播过
Television is a deeply influential source of communication. Although the online media is pressing ahead and competing with it, television is still the “first media”. Even if the future network can “buy” television, there will eventually be no survival problems, but the potential is weak. It is a very urgent and pressing issue for the television industry insiders who view and take advantage of this almost monopoly resource. First of all, I believe that the television media is subordinate to the television agencies. Television organizations are not only responsible for the production of programs, but also for the media. That is, only possessing the channel resources, it is possible to develop, produce, Cooperation and other functions, which is determined by the nature of the television media. Because of its most fundamental feature is its dissemination function, so the essence of the television media is resource-based and not productive. We should also note that the main form of content it circulates is documentary, even if it is creative and artistic