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本期人物:吉姆·柯林斯吉姆·柯林斯,著名的管理专家及畅销书作家,影响中国管理十五人之一。曾获斯坦福大学商学院杰出教学奖,先后任职于麦肯锡公司和惠普公司。与杰里·波勒斯合著了《基业长青》。造钟,而不是造时伟大的公司的创办人通常都是制造时钟的人,而不是报时的人。他们主要致力于建立一个时钟,而不只是找对时机,用一种高瞻远瞩的产品打入市场;他们并非致力于高瞻远瞩领袖的人格特质,而是致力于构建高瞻远瞩公司的组织特质,他们最大的创造物是公司本身及其代表的一切。“造钟”就是建立一种机制,使得公司能靠组织的力量在市场中生存与发展,而不必依靠某个人、产品或机会等偶然的东西。随着市场的进一步完善与规范,企业必须越来越依靠一个好的机制,包括好的组织结构、好的评价考核体系、好的战略管理等。
This issue: Jim Collins Jim Collins, a well-known management expert and best-seller writer, affects one of fifteen people in China. Stanford University won the outstanding teaching award, has worked for McKinsey and Hewlett-Packard Company. Co-authored with Jerry Bollers. Clocks, not Chronicle Founders of great companies are usually clock makers, not punctual ones. They are primarily focused on building a clock, not just on the right moment, and on the market with a forward-looking product; they are not dedicated to the personality of visionary leaders, but are committed to building the organizational identity of a visionary company whose biggest creation Everything is the company itself and its representatives. Creating a clock is to create a mechanism by which a company can survive and grow in the market by the power of the organization without having to rely on occasional things like a person, a product, or an opportunity. With the further improvement and standardization of the market, enterprises must rely more and more on a good mechanism, including a good organizational structure, a good appraisal system and a good strategic management.