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随着中国特色社会主义经济与文化的发展水平的提高,人们的生活水平也在逐渐的提高。大众文化成为社会文化的重要组成部分,并逐渐开始展示给世人。电视作为大众文化最为广泛的传播载体,担负着传播大众文化多元化文化视角的重任,并且集声、屏、报等多种形式的传播特色为一身。电视往往是以主导者以及大众文化属性审美取向引导着的角色出现在大众文化传播的过程中。本文将以电视传播中大众文化属性的审美意义作为思考的基本出发点,旨在清楚阐述大众文化的审美意义。
With the improvement of the economic and cultural development of socialism with Chinese characteristics, people’s living standards are also gradually being raised. Popular culture has become an important part of social culture, and gradually began to show to the world. Television, as the most widely-distributed media of mass culture, shoulders the heavy responsibility of disseminating the cultural diversity of popular culture, and has many forms of communication features such as sound collection, screen and newspaper. TV is often dominated by the leader and the aesthetic orientation of popular culture attributes the role of popular culture in the process of communication. In this paper, the aesthetic significance of mass cultural attributes in television dissemination is taken as the basic starting point for thinking so as to clearly expound the aesthetic significance of mass culture.