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我国出版市场化程度越来越高,出版方式和阅读方式正在发生显著改变,民营资本和外国资本大举进入出版市场,出版市场环境正处在一场大的竞争变局中。随着格局改变和竞争加剧,未来出版业两极分化将更为明显,继续加大整合力度、突破文化传媒业的内部界限、充分利用宽松的政策和资金环境、探索数字出版的有效发展模式、加快推进专业出版转型升级、深入挖掘存量内容资源价值和树立品牌战略,是提升传统出版单位竞争力的主要应对思路。
The marketization of publishing in our country is getting higher and higher. The ways of publishing and reading are undergoing significant changes. The private capital and foreign capital have entered the publishing market in a large scale. The publishing market environment is in a big competition. As the pattern changes and competition intensifies, the polarization of the publishing industry will become more evident in the future. We will continue to intensify the integration and break through the internal boundaries of the cultural media industry. We will make full use of the accommodative policies and the financial environment to explore effective modes of digital publishing and accelerate Promoting the transformation and upgrading of professional publishing, digging out the value of stock content resources and establishing brand strategy is the main response to enhance the competitiveness of traditional publishing units.