“两段式”媒介排期策略助力品牌传播

• 机 构: 58同城品牌及公关部,
• 出 处: 声屏世界·广告人
• 发表日期: 2013年05期
• 关键词: 产品推广 两段式 二段 峰期 目标用户 百度指数 记忆度 需求激增 用户总量 追赶者

对于58同城而言,每年的春节假期结束后,大量的流动人口返城,租房、找工作等最基本的生活需求激增,一年之计在于春,同时中小企业无论从用工还是推广也恰是时机,因此可以说,每年春节结束后的两个月是58同城各类数据增长的最高峰期,这段时间也自然成为了58同城最佳的品牌、产品推广期。所以在媒体排期上我们把这两个月分为两个段,第一段是春节假期到正月十五假期结束,第二段是正月十

For the 58 cities, after the Spring Festival holiday each year, a large number of floating population return to the city, renting, looking for work and other basic needs of life surge, one year plan is in the spring, at the same time SMEs in terms of employment or promotion is just Timing, so we can say that two months after the end of the Spring Festival each year is the 58 peak of the growth of various types of data in the same city, this time has naturally become the 58 best city brand, product promotion period. Therefore, in the media, we put these two months into two segments, the first paragraph is the Spring Festival holiday to the end of the fifteenth holiday, the second is the first ten