三线卫视的时间和空间

• 作 者: 余得通 程缨 韦聚彬
• 出 处: 南方电视学刊
• 发表日期: 2012年06期
• 关键词: 焦虑感 风生 马太效应 生存空间 “马太效应” 预言 因其 寡头 一二三 竞争格局

进入2012年以来,一线卫视风生水起,二、三线卫视也在发力,电视市场弥漫着浓重的焦虑感。而机会只会留给两类人:强者,和有准备的人。国内卫视一、二、三线的强弱阵线日益分明,差距也越拉越大。一线卫视不但在资源占有上优势明显,而且因其平台价值的迅速膨胀,更容易获得和优质节目模式的合作机会。多重因素叠加,加大了国内卫视格局的“马太效应”。去年就有专家学者

Into 2012, the first-line satellite TV, second and third-line TV is also force, the television market filled with a strong sense of anxiety. The opportunity will only be left for two types of people: strong, and prepared. The strength, weakness and weakness of the domestic satellite television networks in the first, second and third lines have become increasingly clear and the gap widening. First-line satellite TV not only has obvious advantages in resource possession, but also because of the rapid expansion of its platform value, it is easier to obtain cooperation opportunities with high-quality programming models. Multiple factors superimposed, increasing the domestic satellite TV “Matthew effect ”. Last year, there were experts and scholars