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6月24日,大连市记协召开了大连市新闻界新媒体建设研讨会,参加研讨会的同志从理论和实践结合上,阐述了加快新媒体建设是大势所趋,是传统媒体发展壮大的必然选择。今年4月,大连市记协组织全市7家媒体共11人赴烟台、青岛、威海学习考察新媒体建设经验。考察团同志的共同感受是:山东新媒体建设起步早,发展快。看了,很震撼,开阔思路。市记协考察团代表在研讨会上介绍了山东新媒体建设的经验。大连日报、大连电台、大连电视台、大连晚报、新商报、半岛晨报、天途有线电视、天健网、移动数字电视等媒体的有关同志从不同角度,畅谈了网络、移动媒体等新媒体所显示的强劲冲击力,大大丰富了传媒业的内容和形式,也改变了人们的阅读习惯、消费结构和认知取向。只有大力发展新媒体,理性应用新媒体,传统媒体才能在竞争中立于不败之地。研讨会认为,胡锦涛总书记视察人民日报时强调:“必须加强主流媒体建设和新兴媒体建设,形成舆论引导新格局,要从社会舆论多层次的实际出发,把握媒体分众化、对象化的新趋势,以党报党刊、电台、电视台为主,整合都市类媒体、网络媒体等多种宣传资源,努力构建定位明确、特色鲜明、功能互补、覆盖广泛的舆论引导新格局。”我们要认真学习,努力实践胡锦涛总书记的重要讲话,大力推进新媒体建设步伐,全面提高传统媒体的综合竞争力。
On June 24, the Dalian Municipal Association of Recordors held a seminar on new media construction in the press in Dalian. Comrades from the seminar, combining theory and practice, elaborated on accelerating new media construction as a general trend and an inevitable choice for the development and expansion of traditional media . In April this year, Dalian City Association for Recordors organized a total of 11 people in seven media in the city to go to Yantai, Qingdao and Weihai to study and study new media construction experience. The common feeling of the visiting comrades is: Shandong new media started early and developed rapidly. Saw, very shocking, broaden my mind. Municipal Association of Record delegation representatives at the seminar introduced the construction of Shandong new media experience. Relevant comrades in the media such as Dalian Daily, Dalian Radio, Dalian TV Station, Dalian Evening News, Xin Shang Bao, The Peninsula Morning Post, Tian Tu Cable TV, Tianjian Network and Mobile Digital Television talked about new media such as the Internet and mobile media at different angles Showing the strong impact, greatly enriched the content and form of the media industry, but also changed people’s reading habits, consumption structure and cognitive orientation. Only by vigorously developing new media and rational application of new media can traditional media be invincible in competition. The symposium held that General Secretary Hu Jintao inspected People’s Daily when he stressed: “The construction of the mainstream media and the emerging media must be strengthened and a new pattern of media guidance should be formed. From the multi-level reality of public opinion, we must grasp the new media-oriented and objective Trend, with the party newspaper, radio and television stations, the integration of urban media, online media and other promotional resources, and strive to build a clear positioning, distinctive features, complementary functions, extensive coverage of the new direction of public opinion. ”We should seriously Study and strive to practice General Secretary Hu Jintao’s important speech, vigorously promote the pace of building new media and comprehensively enhance the overall competitiveness of traditional media.