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CDMA作为中国电信的首张无线运营牌照,扩充用户增长是业务发展的重中之重。在资费相对低廉的今天,手机已成为人们日常生活的必需品,如果继续采用价格战的方式发展用户量,虽然有短期效益,但对于长久发展无疑是饮鸩止渴。为用户提供高品质服务是争取用户的最好途径,中国联通曾经花费大量的心血打造精品网络,提供了诸如C网客户俱乐部、火车站和飞机场VIP通道等服务。那么作为CDMA网络的新运营商,中国电信结合自身资源优势,应该提供哪些差异化的业务和服务呢?
As the first wireless operation license of China Telecom, CDMA is the most important business development for CDMA. At a time when tariffs are relatively low, mobile phones have become indispensable to people’s daily lives. If they continue to use the price war to develop their users, they will undoubtedly have long-term benefits despite having short-term benefits. To provide users with high-quality service is the best way to win customers. China Unicom has spent a lot of effort to create a quality network, providing services such as C-Net client clubs, train stations and airport VIP access. So as a new operator of the CDMA network, China Telecom combined with its own resources, what differentiated services and services should be provided?