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广州亚运会为三大电信运营商创造了无限商机,而事实上,对于众多行业和企业来说,广州亚运会也是机会遍地的商业舞台。在“中国制造”引人瞩目、中国经济举足轻重的大背景下,广州亚运会尤其成为中外企业同台比拼的另一种赛场——借助亚运会的独特平台,打品牌、抢眼球、圈市场、谋商机,创造了令人惊讶的商业奇迹。常言道,开卷有益。希望通过学习和借鉴业外企业在重大事件营销过程中的经验,帮助电信运营商开拓思路,更新理念,实现更好更快的发展。
Guangzhou Asian Games has created unlimited business opportunities for the top three telecom operators. In fact, for many industries and enterprises, the Guangzhou Asian Games is also a commercial arena with opportunities. Under the background that “Made in China” attracts people’s attention and China’s economy plays a decisive role, the Guangzhou Asian Games has become another venue for Chinese and foreign enterprises to compete on the same stage, in particular. With the unique platform of the Asian Games, brand names, eyeballs and laps Market, business opportunities, has created a surprising business miracle. As the saying goes, unwinding is helpful. It is hoped that through learning and drawing on the experience of the enterprises outside the industry in the marketing of major events, it helps telecommunications operators to open up new ideas, renew their concepts and achieve better and faster development.