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广播是运用电子技术装备起来的现代化传播媒介,通过无线与有线方式向广大地区传送声音。作为听觉媒介的广播,其特点是时效性强,影响面广。但随着世界文化安全威胁、新媒体的发展和网络传播功能的扩大,广播的发展前景堪忧。从传统收音机到手机终端广播,从网络广播到微信在线广播,都在很大程度上丰富着广播的艺术形式制点,因此常有广播是夕阳产业的论调。毋庸置疑,传统广播媒体的发展开始走向边缘化和单一化。
Broadcasting is a modern media that is equipped with electronic technology and delivers sound to the wider area through wireless and wired means. Broadcasting as an auditory medium is characterized by timeliness and wide range of effects. However, with the threat of world cultural security, the development of new media and the expansion of network dissemination, the prospects for the development of radio are worrisome. Broadcasting from traditional radios to cell-phone terminals and from online broadcasting to WeChat online broadcasting all greatly enrich the art form of broadcasting. Therefore, it is common for radio to be a sunset industry. Undoubtedly, the development of traditional broadcast media has started to become marginalized and unitized.