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运用图形解释公共关系原理,直观、明晰,易为读者(听者)理解和接受。笔者在近几年的公共关系教学实践中,运用了以下几则图释,录供参考。一、公共关系形象坐标图公共关系的核心思想是塑造社会组织及其相关成员的良好形象,即所谓公共关系形象,也就是公众对于他们的总体印象与综合评价。这种印象与评价,是以社会组织及其相关成员的知名度与美誉(含信誉与荣誉)度衡量的。“度”是一种量化值,经过调查统计,可以在一个平面直角坐标图上表
The use of graphical interpretation of public relations principles, intuitive, clear, easy to readers (listeners) to understand and accept. In recent years, I practice the teaching of public relations, the use of the following several illustrations, recorded for reference. First, the public relations image coordinates The core idea of public relations is to create a good image of social organizations and their related members, the so-called public relations image, which is the public for their overall impression and comprehensive evaluation. This impression and evaluation is based on the reputation and reputation (including credit and honor) of social organizations and their related members. “Degree” is a quantitative value, after investigation and statistics, can be in a plane rectangular chart on the table