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当公众将大部分目光投向中国主要城市以及省会城市的时候,新一轮的市场扩张正悄然向外延城市蔓延:受到政府四万亿人民币一揽子刺激计划影响,如今中国低线城市的市场正在快速发展。MEC在2009年第四季度做了一项专门调查,意图通过它更好地了解低线城市女性的消费模式和媒体接触习惯,这些消费心理可以为广告主在作出相关决策时提供参考。
As the public turns most of their attention to China’s major cities and capital cities, a new round of market expansion is quietly spreading to the outskirts of the city: under the influence of the government’s RMB4 trillion stimulus package, the market for low-tier cities in China is now rapidly developing . MEC conducted a special survey in the fourth quarter of 2009 with the intent to gain a better understanding of women’s consumption patterns and media exposure habits in low-tier cities. These consumer psychologies can provide advertisers with a reference when making relevant decisions.