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法律是允许非处方药品(OTC)做广告的,但商家为了达到卖药的目的,易使用不科学的广告语误导消费者。药品不同于普通商品,消费者如果对这些广告缺乏辨识力,盲从这些广告信息,不仅于康复无益,还有可能对身体带来损害。招数一:颠倒因果逻辑广告词1:“为什么孩子咳嗽老不好?这是肺热的症状。快用葵花牌小儿肺热咳喘口服液。”
The law is to allow over-the-counter drugs (OTC) advertising, but businesses in order to achieve the purpose of selling drugs, easy to use unscrupulous advertising slips mislead consumers. Drugs are different from ordinary products. If consumers lack the ability to discern these advertisements, blindly following these advertisement messages will not only harm the body but also cause harm to the body. Trick one: upside down the causal logic Ad 1: “Why children cough old bad? This is the symptoms of Hyperactivity. Hurry with sunflower brand Hyperactivity Kechuan oral solution. ”