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一个净利润超过千亿规模却还保持着强烈进取心的巨型企业,要如何从过去的成长经验中抽离出来?一个与亿万消费者利益密切相关的公司,要如何重新定位自己的市场角色?一个在行业中举足轻重的巨无霸公司,要如何在新竞争格局中迎战各路对手?
How can a giant company with a net profit of more than a billion in size but still maintain a strong ambition be pulled away from its past growth experience? How can a company closely related to the interests of billions of consumers reorient its marketing role? A giant in the industry giant companies, how to compete in the new competitive landscape of each opponent?