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课堂教学是高职院校培养学生的一种基本的教学模式,也是高职院校实施素质教育的主渠道。以教师为中心、以课堂为中心、以课本为中心的的教学制度,依然顽固地统治着今日的大学。为了提高学生的职业技能和职业素养,课堂教学改革在高职院校的课程改革中提到了重要的日程上。本文从目前大多数高职院校的市场营销课堂教学存在的主要问题入手,提出了高职院校市场营销课堂教学改革的发展方向。
Classroom teaching is a basic teaching mode to cultivate students in higher vocational colleges. It is also the main channel to implement quality education in higher vocational colleges. The teacher-centered, classroom-centered, text-centered teaching system still persists in today’s university. In order to improve students’ vocational skills and professional accomplishments, classroom teaching reform mentioned the important agenda in the curriculum reform of higher vocational colleges. This article starts with the main problems existing in the marketing classroom teaching in most vocational colleges and puts forward the development direction of the marketing reform in the classroom of higher vocational colleges.