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目前中国的服装市场日渐成熟,服装市场越来越细分,这是顺应市场的需求也是顺应消费者的需求。男装就是在这种细分的过程中日渐崛起,并成为品牌竞争最为活跃的服装品牌市场。它们的崛起离不开中央电视台的广告爆破力,更离不开它们自身对品牌的认识与见解。随着CCTV新闻频道的开播,男装更是有了英雄用武之地,CCTV 新闻频道的受众群特征与男装目标消费群的高度重叠性从很大意义上促成了男装品牌的崛起。尤其是 CCTV 新闻频道的贯穿性栏目《天气·资讯》更是为中国众多男装提供了更为便利,更能迅速赢取市场的平台。现在,《天气·资讯》不仅得到了越来越多男装企业的认可与赞同,还被同界人士与各服装企业誉为“男
At present, China’s clothing market is gradually maturing, the apparel market more and more segments, which is to comply with the needs of the market is also responsive to consumer demand. Men’s clothing is in this subdivision of the process of rising, and become the most competitive brand of clothing brand market. Their rise is inseparable from the CCTV advertising bursts, but also inseparable from their own brand awareness and insights. With the launch of CCTV news channel, men are more heroic, CCTV news channel characteristics of the audience and the men’s target consumer group highly overlap in the great sense of the men’s brand contributed to the rise. In particular, the CCTV news channel, the weather section “weather information” is more for many Chinese men provide a more convenient and more quickly win the market platform. Now, “Weather Information” has not only been more and more recognition and approval of men’s business, but also by the same people and clothing companies as "male