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何为好的品牌?从好的产品到好的创意思路到好的营销传播,这是品牌自身优势的展示;其目的很简单,为了赢得社会各界的肯定,赢得消费者的心。在传播布局上,张默闻策划最终确定将恒大冰泉放在电视和公交站台两大主战场,用动静结合两种表达方式向消费者发出一个声音。两大传播载体的高度配合,使得消费者对恒大冰泉的概念认知以及品牌识别都有了明显的提高。
What is a good brand? From good products to good ideas to good marketing communications, which is the display of the brand’s own advantages; its purpose is very simple, in order to win the recognition of all sectors of society, consumers win the heart. In the distribution of communication, Zhang Meicheng plans to finalize Hengda ice spring on the TV and bus station two main battlefield, with the combination of two expressions to the consumer made a voice. The high degree of cooperation between the two major carriers makes the concept recognition and brand recognition of Hengda Ice Spring significantly improved.