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人们的生活与广告有密切的关系,2008年的高考,无论是延考区还是非延考区,皆已尘埃落定,综观各地的高考试题,命题者皆偏爱考查学生的广告阅读理解能力,如全国1卷的D篇,全国2卷的E篇以及四川卷的D篇有关户外旅行的文章。因为广告来自生活,取材英美国家的报刊、杂志,语言地道,原汁原味。考题符合考纲和考试说明上面的要求。笔者将对广告的特点和解题技巧加以分析,并附两篇广告材料及分析,以期对2009级的考生提供一些帮助。
People’s lives are closely related to advertisements. In the 2008 college entrance examination, whether in the preparatory or non-examination areas, the dust has settled. Looking at the examination questions in various places, the propositioners all prefer to examine the students’ ability to read and understand advertisements, such as national One volume of D articles, two volumes of the country’s E and D volumes of Sichuan articles about outdoor travel. Because advertisements come from life, they source newspapers and magazines from the United States and the United States, and are authentic in language. The exam meets the requirements of the syllabus and exam instructions. The author will analyze the characteristics of advertising and problem-solving skills, and attach two advertising materials and analysis in order to provide some help for candidates of 2009 grade.