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作为新加坡第三大上市房地产公司的吉宝置业于2002年8月成立北京京励房地产开发有限公司,宣布正式进军北京房地产市场。目前吉宝置业在北京的第一个项目是位于望京西侧北四环东路、总建筑面积33万平方米的季景沁园。目前望京地区乃至全北京仍然存在一个不可回避的现象楼盘部分存在着同质化现象。针对这个问题,京励房地产遵循“设计是最利于体现产品特性的环节”这一规律,从园林设计到
Keppel Land, the third largest listed real estate company in Singapore, set up Beijing Jingli Real Estate Development Co., Ltd. in August 2002, announcing the formal entry into Beijing’s real estate market. At present, Keppel Land is the first project in Beijing that is located at the North Fourth Ring Road on the west side of Wangjing, with a total construction area of 330,000 square meters. At present, there is still an unavoidable phenomenon in Wangjing area and even in Beijing. There is homogeneity in the real estate part. In response to this problem, Beijing Real Estate follow the “design is the most conducive to reflect the characteristics of the product link” this law, from landscape design to