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群众文化作为意识形态的重要组成部分,坚持必要的导向性,既是确保群众文化发挥自身作用的重要保障,更是当前巩固马克思主义在意识形态领域指导地位必须坚持的原则。本文在分析群众文化的导向性的基础上,从教化性、多元性、服务性、群众首创性四个方面探讨了群众文化的导向性因素,以期为促进我国群众文化的有序开展提供借鉴。
As an important part of ideology, upholding the necessary orientation is not only the important guarantee for ensuring the mass culture to play its own role, but also the principle that mass culture must adhere to in consolidating the guiding position of Marxism in the ideological field. Based on the analysis of the orientation of mass culture, this paper discusses the guiding factors of mass culture from the aspects of enlightenment, pluralism, service, and mass initiative so as to provide reference for promoting the orderly development of mass culture in our country.