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客家文化具有丰富的内涵,是我国民族文化产业的重要组成部分,其主体是汉民族的传统文化,风格朴实。海峡两岸和客家区域正将客家文化作为经济品牌进行开发和经营,极大地促进了客家文化产业的发展,并逐渐成为当地经济发展的优势之一。但与此同时,客家文化产业在发展的过程中也存在很多问题,未能充分发挥其对客家地区经济的带动作用。为此,本文在阐述发展客家文化产业主要特点的基础上,结合当前该产业展中存在的问题,提出几点改进措施,希望能为促进客家文化产业的健康发展提供借鉴。
Hakka culture has rich connotation and is an important part of the national culture industry in our country. Its main body is the Han nationality’s traditional culture with simple style. The two sides of the Taiwan Strait and the Hakka region are developing and operating Hakka culture as an economic brand, greatly promoting the development of Hakka cultural industry and gradually becoming one of the advantages of local economic development. However, at the same time, there are still many problems in the process of the development of the Hakka cultural industry, failing to give full play to its leading role in the economic development of the Hakka area. Therefore, on the basis of expatiating on the main features of developing Hakka culture industry, this paper puts forward some improvement measures in light of the problems existing in the exhibition at present and hopes to provide reference for the healthy development of Hakka culture industry.