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《销售管理》课程是市场营销专业的一门专业基础课,本文结合市场营销专业同学的特点以及《销售管理》课程本身的知识结构和课程性质着重分析了教学方法改革的趋势。
The course of sales management is a professional basic course of marketing major. In this paper, the trend of reform of teaching methods is analyzed emphatically based on the characteristics of marketing major students as well as the knowledge structure and course nature of sales management course itself.