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随着信息技术的高速发展,社交媒体逐渐成为各大高等院校中新闻传播类专业关注的焦点。如何指导学生创作出优秀的社交媒体内容以及如何增加“自媒体”的用户黏性也因此成为媒体教学人员的热门课题。本文旨在阐述社交媒体实践教学中跨学科性的“传染性病毒”理论并且详细分析一下用户“被感染”的五个阶段——隐藏、挂钩、侵入、对抗、融合。
With the rapid development of information technology, social media has gradually become the focus of journalism and communication specialty in major institutions of higher learning. How to guide students to create excellent social media content and how to increase the stickiness of users from media has also become a hot issue for media teaching staff. The purpose of this article is to illustrate the interdisciplinary “infectious virus” theory in social media practice teaching and to analyze in detail the five phases of user “being infected.” - Hidden, Linked, Invasive, Confrontational, and Fusion.