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企业要成功地走向海外,必须认真分析自身条件以及国内外环境,在出口、许可证交易、合资、独资形式间进行比较,选择可行的最有利的形式。企业活动的一般进程从企业活动的进程来看,一般都是先在国内立稳脚跟,经受激烈竞争的锤炼,从而培养起自己的管理和技术优势。然后才通过出口许可证交易、合资、独资等一步步走向海外的。日本、美国等一些国家走向海外的企业无不都是国内竞争的优胜者,就是一个说明。原因在于国际经营面临的环境更复杂,遇到的竞争者更多,需要的竞争能力更强。因此,企业既不能安于国内一席之地,不思进取,不积极向海外拓展,也不能好高鹜远,想不经过国内市场的拼博,不打好基础,就能一步跨到海外,出奇制胜,哈尔·梅森等勾勒的
In order to successfully go overseas, enterprises must carefully analyze their own conditions as well as the domestic and international environment, and compare the forms of export, licensing, joint venture, and sole proprietorship, and choose the most favorable form possible. The general process of corporate activities, from the perspective of corporate activities, is generally to establish a firm foothold in the country and to withstand the fierce competition to cultivate their own management and technical advantages. Then it went overseas through export license trading, joint ventures, and sole proprietorships. Some companies in Japan, the United States, and other countries that go overseas are all winners of domestic competition. This is an illustration. The reason is that the environment faced by international operations is more complex, more competitors are encountered, and the required competitiveness is stronger. Therefore, companies can neither settle in the country, do not advance, do not actively expand overseas, nor can they be farsighted and far away. They will not go through the fight against the domestic market, do not lay a good foundation, and they will be able to step overseas and win the battle. Hal Mason sketched