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省级卫视有两种发展模式,一种是依赖电视剧,一种是依赖名牌栏目。河南卫视采取了电视剧资源和名牌栏目互动的发展模式,电视剧资源和名牌栏目联合构成晚间黄金档的强大竞争力。是什么力量使名牌栏目能和电视剧相抗衡呢?河南卫视依托本土化资源创办的《梨园春》和《武林风》就具有较大特色,在收视竞争中始终
Provincial satellite TV has two modes of development, one is dependent on TV series, one is relying on brand-name column. Henan TV has taken the TV drama resources and brand columns interactive development model, drama resources and brand columns constitute a powerful combination of the evening gold file. What is the strength of the brand name column to compete with the TV series? Henan Satellite TV relying on local resources founded “pear spring” and “martial arts style” has a larger character in the viewing competition has always been