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城市电视台尤其是中小城市电视台面临“生存危机”已无可置疑,据央视索福瑞2011发布的数据,2010年央视在电视收视市场份额占全国30%左右,省级卫视及省级地面频道占52%,而全国300多家城市电视台仅占12.6%。城市电视台与著名品牌广告商坐到一起讨价还价已成往事,地方性的
CCTV, especially small and medium-sized city television station faces “survival crisis” is beyond doubt, according to CCTV Sofitel 2011 data released in 2010, CCTV in the TV viewing market share of about 30% of the country, provincial satellite TV and provincial ground Channel accounted for 52%, while the country more than 300 urban television stations accounted for only 12.6%. City TV and famous brand advertisers sit together Bargain has become a thing of the past, local