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狂热和做梦是同义词!在品牌创造未来的愿景下,很多中国企业都祭起品牌战略的大旗,开始精心规划品牌精髓和识别,重金投入品牌传播和推广,力邀职业经理呵护和打理品牌,监控品牌资产的存量和增量,然而“风雨总破温柔乡”,品牌运动造成的只是品牌黑洞,我们迄今尚无世界级品牌,侥幸造就的品牌并不具备真正的力量,中国依旧还是品牌的幼稚园!
Fanaticism and dreaming are synonymous! Under the vision of creating a future for the brand, many Chinese enterprises are offering the banner of brand strategy, carefully planning the essence and recognition of the brand, investing heavily in brand promotion and promotion, and inviting professional managers to care for and take care of the brand , Monitoring the stock and increment of brand equity, however, “Storm always break gentle Township” brand movement caused only the brand black hole, so far we have no world-class brand, luckily create the brand does not have the real power, China is still the brand Kindergarten!