改造我们的广告——访灵诺策划传播机构董事长 张家祎

• 作 者: 李春生
• 机 构: 《广告人》编辑部,
• 出 处: 广告人
• 发表日期: 2006年06期
• 关键词: 灵诺 传播机构 策划 毛泽东 广告公司 中国广告 毛泽东思想 传播理论 创意表现 国际营销

张家祎和他的“毛泽东式策划”曾经引起了很大的争论(争论是那个时代广告界所特有的精神)。6年以后,实干者依然屹立潮头,而争论已然付诸东流。或许是张家祎做了些什么能够让反感他的人无言以对,但不管怎样,争论本身从来也不能为人们解决问题。

Zhang Jianyi and his “Mao Zedong-style planning” had caused a lot of controversy (debate is the unique spirit of the advertising industry of that era). Six years later, hardworking people still stand tall and the debate is gone. Perhaps what Zhang did to make people disgusted with him was speechless, but in any case, the debate itself could never solve the problem for people.