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在广电领域,由于新媒体的冲击,加之三网融合的发展趋势,使得传统的电视播出渠道不再成为稀缺资源,内容匮乏逐渐成为电视产业发展的瓶颈。各家电视台都认识到,媒资内容产业化经营必将成为电视产业下一步发展的主要方向之一。但同时,电视台也发现,虽然拥有数万到数十万小时的庞大的媒资库存,却因为版
In the field of broadcasting and television, due to the impact of new media and the development trend of triple play, the traditional channels of television broadcasting no longer become scarce resources. The lack of content has gradually become the bottleneck of the development of the television industry. All television stations have realized that the industrialization of media content will surely become one of the major directions for the next step in the development of the television industry. But at the same time, the television station also found that although it has tens of thousands to hundreds of thousands of hours of huge media stocks, but because of the version