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美国是一个相信广告的国家,资本家相信广告的力量,不惜重金在广告上进行投资;消费者也相信广告的宣传,把广告看成是购物的指南,或争相在报纸上剪下价券。纽约《先锋论坛报》说:
The United States is a country that believes in advertising. Capitalists believe in the power of advertising. They invest heavily in advertising. Consumers also believe in the advertising of advertising. They regard advertising as a guide to shopping or vying for cutting coupons in newspapers. New York “Pioneer Tribune” said: