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低价能够迎合低收入者“物美价廉”的消费心理,但这并不意味着高价就不能取胜市场。相反,若能巧妙地运用高价招徕顾客,便可收到“低价”所不能获得的效果。 [珠宝公司借用高价招徕顾客]香港的弥敦道珠宝公司在其商店的橱窗里陈列着一双女式高跟鞋,标价为30万港元,引得路人围观如堵,成为一大“新闻”。这双皮鞋为何如此昂贵呢?原来它是用四脚蛇的皮制造的,四脚蛇体型小,皮也较薄,要制一双这样的鞋需要用很多的四脚蛇皮;更主要的是在
Low prices can cater to low-income consumers “cheap” consumer psychology, but this does not mean that high prices can not win the market. On the contrary, if the clever use of high prices to attract customers, you can receive the “low” can not be achieved. [Jewelry companies borrow customers at high prices] Nathan jewelry company in Hong Kong displays a pair of women’s high-heeled shoes in the window of her shop at a price of 300,000 Hong Kong dollars, attracting passers-by crowd to become a big “news.” Why is this pair of shoes expensive? Originally it is made of four-legged snake skin, four-legged snake body is small, thin skin, to make a pair of shoes need a lot of four-legged snake skin; more importantly in