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2012年,地面书店图书零售出现负增长,同时,网店渠道保持高速增长。整体图书零售仍旧实现了8%~10%的增长。对于中国图书零售市场来说,2012年是不平静的一年,地面书店增长压力加大,网店尽管保持快速增长,但其依赖大幅打折促销实现增长的模式也开始引发行业唏嘘。2012年开卷监控到地面书店图书零售出现负增长,同时,网店渠道保持高速增长。无论是从监测数据还是从行业反馈来看,中国图书销售渠道的变化已经从对地
In 2012, book retail sales of ground bookstores showed a negative growth while the online store channels maintained a rapid growth. The overall book retail still achieved 8% ~ 10% growth. For China’s book retail market, 2012 is not a quiet year. The pressure on growth of bookstores in the ground is increasing. Although the online shop maintains a rapid growth, its reliance on relying on substantial discounts to promote growth has begun to sway the industry. In 2012, unwinding of bookstores in the ground bookstores was monitored negatively, while online store channels maintained rapid growth. Whether it is from the monitoring data or from the industry feedback, changes in China’s book sales channels have been from the ground