构建科学评价体系 促进两个效益增长

• 作 者: 郝卫萍
• 机 构: 山西广播电视台总编室,
• 出 处: 中国广播电视学刊
• 发表日期: 2008年10期
• 关键词: 电视节目质量 评价指标 广告创收 客观评价指标 经营目标 专家评价 节目设置 观众满意度 频道 视点

对于我国的媒体来讲,既要追求经济效益,更要追求社会效益,经济效益是媒体发展之源,社会效益是媒体发展之本必须“两个效益”并重。就电视媒体而言,电视节目质量决定着“两个效益”的高低,不断提高电视节目质量是电视媒体发

For our country’s media, we must not only pursue economic benefits, but also pursue social benefits. Economic benefits are the source of media development. Social benefits are essential to the development of the media. We must attach equal importance to “two benefits.” In the case of the television media, the quality of the television program determines the level of the “two benefits,” and the continuous improvement of the quality of the television program is achieved by the television media