论文部分内容阅读
2005年ONE SHOW全球广告创意大赛在美国纽约刚刚结束,广东英扬传奇广告公司凭借“视力表”系列公益海报,在这个全球最顶尖最严苛的广告创意赛事上,为中国大陆本土公司赢得第一支ONE SHOW银铅笔奖(“金铅笔”从缺),这也是ONE SHOW八十五年历史上的第一次。这是到目前为止,中国大陆本土广告公司在世界三大顶级广告赛事中赢得的最高广告创意奖项。这也是其执行创意总监郑大明,第二次率领本土创意团队在ONE SHOW获取奖项。同时,在法国结束的2005年戛纳全球广告创意大赛上,英扬传奇广告公司凭借“咖啡”篇雕牌天然皂粉杂志广告,在这个全球最具影响力的广告创意赛事上,为中国本土广告公司,赢得第一个也是唯一一个入围奖,实现了戛纳五十二年历史上零的突破。
2005 ONE SHOW global creative advertising competition in New York, USA just ended, Guangdong Ying Yang legend advertising company with “vision chart” series of public service posters in the world’s top and most stringent advertising creative events for the mainland Chinese companies won the first A ONE SHOW Silver Pencil Award (“Golden Pencil” from the lack of), which is ONE SHOW the first time in 85 years history. This is by far the highest ad creative prize won by mainland Chinese advertising agencies in the world’s top three ad campaigns. This is also his executive creative director, Zheng Daming, who led the local creative team for the second time at ONE SHOW. At the same time, at the 2005 Cannes Worldwide Advertising Creative Competition concluded in France, Legend Young Advertising Company relied on the advertisements of “Coffee”, a natural soap powder magazine, in the world’s most influential advertising creative event for Chinese local advertisements The company won the first and only finalist award and achieved a zero breakthrough in history in Cannes for 52 years.